ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design campaign

1.1 Identify critical campaign design features from business needs and objectives

1.2 Develop campaign objectives

1.3 Identify required campaign resources

1.4 Establish appropriate organisational, team and individual targets

1.5 Develop campaign procedures for all relevant parties

1.6 Confirm campaign design by consulting with stakeholders

1.7 Identify technical requirements to support campaign

1.8 Ensure campaign design complies with relevant legislation and regulatory codes

2. Implement campaign and monitor outcomes

2.1 Use project management tools effectively

2.2 Establish realtime campaign monitoring and reporting

2.3 Accurately analyse campaign results at regular intervals

2.4 Conduct effective campaign debriefing with staff and key stakeholders

3. Analyse fulfilment processes

3.1 Map existing fulfilment processes

3.2 Collect comprehensive data on campaign fulfilment performance

3.3 Conduct effective process improvement analysis

3.4 Establish appropriate new processes or standards

3.5 Specify and establish an appropriate tracking mechanism

4. Present campaign results to relevant business units

4.1 Conduct an effective written and oral presentation

4.2 Focus on critical aspects of campaign in the presentation

4.3 Clearly communicate required action to other parties

4.4 Communicate and resolve campaign process concerns and issues

5. Prepare campaign cost–benefit analysis

5.1 Collect relevant campaign data

5.2 Accurately calculate cost of calls and other transactions

5.3 Accurately assess immediate and longer-term financial gains of campaign

5.4 Communicate appropriate performance and financial results to relevant parties

Skill

Performance Criteria

Description

Reading

1.1, 1.3, 1.8, 2.3, 3.2, 3.3, 5.1

Identifies and analyses complex text to determine legislative, regulatory and all related business requirements

Writing

1.2, 1.4, 1.5, 2.2, 3.1-3.5, 4.1-4.4, 5.4

Develops material for a specific audience using clear and detailed language to convey explicit information, requirements and recommendations

Oral Communication

1.6, 2.4, 4.1-4.4, 5.4

Uses listening and questioning to confirm understanding of requirements

Participates in a verbal exchange of ideas/solutions and uses appropriate, detailed and clear language to address key personnel and to disseminate information

Numeracy

1.3, 5.2-5.4

Uses mathematical skills to manage budgetary resources, analyse data and determine financial gains

Navigate the world of work

1.1, 1.8

Understands and adheres to organisational policies and objectives and legal requirements

Is highly autonomous, taking responsibility and ownership for most or all aspects of own work

Interact with others

1.6, 2.4, 4.1- 4.4, 5.4

Recognises importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how

Fosters a collaborative culture within own sphere of influence, facilitating a sense of trust, commitment and cohesion

Get the work done

1.1-1.5, 1.7, 2.1, 2.2, 3.1-3.5, 4.4, 5.1, 5.3

Takes responsibility for planning and scheduling tasks required to design and implement campaigns

Uses formal processes to identify key information and issues, evaluate alternative strategies, anticipate consequences and consider implementation issues and contingencies

Takes responsibility for high-impact decisions in complex situations involving many variables and constraints

Uses digital tools to access and organise complex data and analyse multiple sources of information for strategic purposes